The consumer throughout his life develops a value system, which represents it and which changes with the time and environment in which the consumer interfaces.

Therefore the development of a brand identity that builds a symbolic and value ecosystem, to which the potential customer can recognize and dialogue, feeding needs to which the brand responds and stimulates the birth of new ones.

Understanding the audience and acquiring new potential customers in your target market is a complex activity, for which correct planning allows you to reach the pre-established targets with greater control of the budget and costs.